For this project, I created a monogram and business card for the late designer Edward Johnston. I wanted to create a logo that celebrates his background in calligraphy, his modern sans-serif font, and his work for the London Underground identity. While researching his typeface Johnston Sans, I discovered that the diamond dot in the 'i' and the 'j' is a nod to traditional calligraphy. I decided to focus on this element for the monogram design.
Here are some thumbnails and logotype explorations.
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